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Athletes Have Them, Why Not Retirees Too?

In Retirement Thinking, Steward Articles, The Insider by Adam Cufr

If you read last week’s Weekly (click here if you missed it), you know that I spoke about a retiree’s ‘inner game’, the deep-down motives for or against retiring, as well as general life satisfaction during retirement. Without naming names, I introduced you to a woman who specializes in equipping retirees to have a more fulfilling retirement phase of life. This week, I’d like you to hear from Donna to learn more about her reasons for doing the work she does and how she helps people much like you. With that, I’d like to formally introduce you to Donna Martin, Certified Retirement Coach. We look forward to working more closely with Donna in the months and years to come.

Here’s Donna:


Remember the old car company slogan, ‘This isn’t your father’s Oldsmobile’? It was clever and effective when GM was trying to change its image in 1988. That catchy phrase takes on new meaning when we apply it to today’s brand of retirement. It can be startling for many people who realize we may not be living our father’s or grandfather’s retirement.
While we weren’t paying attention, retirement life transformed from a few years to a few decades.  Instead of what we used to think of as a brief time relaxing in a recliner, a little golf, a few vacations and time with the grandkids, retirement now can last as long as our careers.What will we do for two or three decades without a job? For some, moving into retirement happens seamlessly. For others it is a difficult transition. That’s where my company, Change Engine, comes in. As a Certified Retirement Coach, I sit down with people of all walks of life who are struggling with the changes that come before and during retirement. Sometimes they don’t understand what’s wrong. They know something is off, so they engage in coaching to find ways to steer themselves toward a more meaningful, fulfilling, and robust life.

Unfortunately, most people don’t talk to family or friends about their challenges in retirement and often feel like they are alone in their struggles. They are not. It can be embarrassing or awkward to admit that life isn’t working exactly as planned. I’ve found that part of the reason for this surprise is that we are told repeatedly that retirement will be blissful, without worry and full of fun. The truth can be quite different. What if we are afraid to retire? What if we don’t want a life of leisure? What will we do with our time? The worries are real.

Coaching is a safe, nonjudgmental place to explore those topics and many others through conversation, powerful questions, written exercises, and by mining the trove of experiences and successes clients already have stored inside them. A fundamental underpinning of coaching is that in of each of us lie the answers to our own questions and solutions to our challenges. Coaching is the art of illuminating the questions and challenges, creating an environment for discovery and supporting the process of redesigning part of life.

I’ve spent years learning how to ask the right questions, how to listen deeply, and how to support people as they adopt new behaviors that will change their lives. It’s exciting work that I am doing in my own ‘retirement.’ I love it and the satisfaction that comes with seeing clients make discoveries and achieve the “aha” moments. It doesn’t get better than that.

I am excited and grateful to Adam for embracing retirement coaching and introducing the concept to his family of clients. I admire Adam and Fourth Dimension for their philosophies, their reputation, and their goals.

Thanks to Donna for the work she does, and for allowing us to learn more from her unique perspective. We’re planning some future initiatives that will allow you to meet Donna and consider how she might assist you in shaping your retirement. In the meantime, please visit her website at:

All the best,

Adam Cufr Signature

Adam Cufr, RICP®