Financial Planner 43551

Consider the Platinum Rule

In Retirement Thinking, Weekly Articlesby Adam Cufr

Nobody said it would be easy to care for the needs of others. Whether as a parent to young children, adult children, or caregiver to your own aging parents, setting aside one’s own desires in order to care for the needs of another is not always a pleasant nor a simple task. Add to this the fact that everyone seems to have an opinion about how you should be or shouldn’t be handling the people you’re caring for, and you find yourself frustrated and tired. I certainly don’t want to add to the masses of armchair-care-quarterbacks in your life, so I’ll simply offer one simple thought to consider: the Platinum Rule.

Regardless of your faith or religious background, you’ve likely heard about the Golden Rule. That is, do unto others as you’d have others do unto you. Said another way, treat others as you’d like to be treated. And while this is incredibly sound advice, I think a caregiver may find it helpful to also consider the Platinum Rule, a variation on the Golden Rule. The Platinum Rule suggests that you treat others the way they would like to be treated. See the difference? You might want to read it again.

Research into Alzheimer’s patient care has revealed that how we want to interact with a person struggling with Alzheimer’s is not necessarily the way in which they’d like to be treated. For example, a person who is clearly not operating in our reality, maybe telling a story that shares few similarities to the present, may not respond well to us reminding them that they’re wrong. “No, Mom. Dad passed away ten years ago and you know that, remember?” See, we want that person to be with us in the present, for if they’re not, then they’re leaving us. This is a heartbreaking reality for you, for us. But for the person struggling with the disease, their reality is all they know. Researchers suggest we agree with them and their stories, providing them comfort as they travel on their unique mental journey. After all, telling them they’re wrong will only frustrate and sadden them.

This is precisely where the Platinum Rule can restore some sanity to a relationship that feels anything but okay. Treating the other person as they’d like to be treated, not how we’d like to be treated, can have a profound effect on their feelings of being comforted and cared for. We don’t have to like how this makes us feel, but it’s not about us at this moment. After all, providing care for another is precisely not about us; it’s about the person we’re seeking to care for.

The Platinum Rule doesn’t require an extreme circumstance like Alzheimer’s to show benefits, it can be any number of situations where this mindset can be effective. For example, I have six daughters. At any given moment, I’m prone to extreme frustration because they have needs and desires that make absolutely no sense to me. If I remind myself that their current needs aren’t supposed to make sense to me, I can be a much better caregiver to them. There will be opportunities later on to talk with them and try to instill lessons that may shape their thinking and character, but right now, they need me to treat them as they’d like to be treated and not the other way around.

Is this easy? Nope. As caregivers, we’re constantly struggling with balancing their needs with our own; it’s never easy. I only suggest that you consider how the Platinum Rule may inform your next moment of conflict with the person who very much needs you to be there for them. Chances are, the mindset shift will benefit you just as much as them. And if you can get through a tough situation by saying, “We got through it” rather than “I got through it”, it seems that we’ll all be better off in the end.

All the best,


Adam Cufr, RICP®

About 

Adam Cufr, RICP® (Retirement Income Certified Professional®) is a financial advisor and founding principal of Fourth Dimension Financial Group, LLC providing personal finance and retirement planning services. Adam is a Columnist for Retirement Advisor Magazine. He is also a sought-after media commentator and thought leader. Adam was named one of The 20 Most Creative People In Insurance in 2015 and is a columnist for Retirement Advisor Magazine and the author of Off the Record – Secrets to Building a Successful Retirement and a Lasting Legacy.

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